Executive Committee

The APAI is run by some of Ireland’s top Administration Professionals, who endeavour to highlight the important work of administrative professionals in Ireland

We work with our partner ZoomIn to give Administrators an outlet to join us at four networking events throughout the year as well as encouragement to attend the yearly Executive PA forum.

The purpose is to educate our members and those working in roles of PA/EAs, Administrators, Office Managers on tips and tricks to help them be successful in the role they hold.

One of many purposes is to encourage companies, colleagues and managers in Ireland to see the role held by Administrators one that is of great purpose to a business and should be seen as a key role.

We also feel that it’s important to network and prevent administration professionals working in isolation.

The Executive Committee

Natalie Egan – Chair

Natalie is a career Executive Assistant (EA) with over 19 years experience supporting Executives at a Senior level.  With an extensive background in the technology industry, she currently works in the professional services recruitment industry as EA to C-Suite level Executives.

Natalie is a founding member of the APAI and a strong believer in advocating for the value of and the development of the admin profession. She believes in the importance of being part of a professional association of like-minded peers who can offer each other support, encouragement and the opportunity to expand their networks.  As we say in the APAI, together we can do more!

Natalie participates in multiple social media admin networks on Twitter and LinkedIn and is a frequent speaker and contributor with both ZoomIn who run the Executive PA Forum and Practically Perfect PA who run a series of administration professionals events including The Future Assistant Conference and the Virtual Summit.

Roseanne Connolly – Secretary

Roseanne is a founding member of the APAI since holding an EA role in a Global Financial Services company. Roseanne now works as a company secretary in a law firm for a portfolio of clients in various industries which allows her to focus on her interest in Corporate Governance.

Roseanne is solution-oriented with an enquiring mind and has been consistently interested in the assessment and improvement of systems, processes and governance throughout her career. Most of all, Roseanne is interested in people and their motivation and feels some of the most important work of the APAI is to create a safe place for EAs and PAs to share their common experience and to provide a network to those who may feel isolated in a sometimes solitary role.

Allyson Ng – Treasurer

Allyson has more that 15 years experience working as a senior level Executive Assistant. Over the years she has had the opportunity of experiencing a wide variety of industries, organisations and individuals and has had to gain, tailor and hone a wide range of knowledge and skills from project and event management to accounting, web design and plumbing (don’t ask!!).

She currently works within the Financial Services Sector managing a team of administrators and receptionists.  She is a passionate believer in the power of networking, mentoring and continuing professional development especially for those working within admin roles who can often feel isolated and not ‘part of a team’.

She is extremely proud of the work that the APAI have accomplished so far in advocating for administration professionals and is excited to be part of the journey going forward.


Fiona Kelly – ExCo Member 

Fiona founded The Executive PA Forum – Ireland (www.executivepaireland.ie) in 2010 through her Conference & Events Business – Zoom In (www.zoomin.ie).

At the time she realised there was a strong need for a conference, and for workshops and networking events for Ireland’s E.As/P.As and Office Support professionals.

Zoom In has established in Ireland as an expert on the P.A / E.A / Office support and administration profession, and therefore deliver content that enables the group to perform better in their roles, adding to their commercial knowledge and improving their existing professional and personal skill set.

Fiona acts as the events and sponsorship partner for the APAI and is proud to see the Association go from strength to strength since its inception at the 2014 Executive PA Forum.