There is not a company on the face of earth that doesn’t hope and strive for have a powerful brand. Why, you ask. It’s simple business: Stronger the brand, better the business will do. In addition to enabling companies to charge premiums for their products and services, an established brand presence also allows companies to achieve various other purposes such as survive and flourish during economic reversals of fortune, attain leverage in partnerships, draw the finest talent, and expand product lines. Suffice it to say that a strong brand enjoys several benefits.