How many times have you heard things like:
- You have to do influencer marketing right
- If you want to build your personal brand you have to do XYZ
- You have to win them
- You have to grab their attention
Although many tips regarding these themes are legitimate, sometimes it feels like a lot of musts, to-dos, and how-tos. So many rules. Sometimes it can literally feel like your head is going to explode.